Author Bio

Peter Firestein, president of Global Strategic, Inc., works as a consultant in New York City, advising clients worldwide on how investors and other stakeholders view them and how they might engage with varied constituencies for the best business results. He believes that communication is only a part of the answer, and much of what corporations must do to integrate themselves with their constituents requires careful attention to internal culture and structure. Reputation, he believes, must be built from the inside out. Peter’s book, “CRISIS OF CHARACTER–Building Corporate Reputation in the Age of Skepticism,” is due out Oct. 6, 2009, from the Union Square Press, an imprint of Sterling Publishing. Contact Peter at: peter@peterfirestein.com.